Planned Parenthood Great Northwest, Hawaii, Alaska, Indiana, and Kentucky
TikTok, Snapchat, OTT, CTV, Display and Retargeting
Most younger people find health care to be confusing, impersonal and not focused on what might be right for YOU. That’s why we created a suite of ads focused on patient quotes for what they are looking for in different services with the payoff “Let’s Talk.”
We targeted this younger demographic via digital banners, TikTok and Snapchat videos and streaming television. These ads drove to a landing page with an appointment booking module and even offered more information about the four core services. Solution
In 2023, Planned Parenthood Great Northwest Hawai’i, Alaska, Indiana, Kentucky (PPGNHAIK) needed to raise awareness of their four core services; STI testing, emergency contraception, wellness exams, and birth control.
Problem
TikTok and Snapchat
