We targeted this younger demographic via digital banners, TikTok and Snapchat videos and streaming television. These ads drove to a landing page with an appointment booking module and even offered more information about the four core services. Solution
In 2023, Planned Parenthood Great Northwest Hawai’i, Alaska, Indiana, Kentucky (PPGNHAIK) needed to raise awareness of their four core services; STI testing, emergency contraception, wellness exams, and birth control.
Problem
TikTok and Snapchat
Planned Parenthood Services Campaign
TikTok, Snapchat, OTT, CTV, Display and Retargeting
Kenworth Truck Company-100th Anniversary Print and Digital Campaign
WSECU-Awareness Campaign
CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Keysight Technologies: Global Name Change
Print, Digital Banners, Video, Magazine Wraps
Planned Parenthood Low-cost Health Care Awareness Campaign
“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%
B2C Video Production, Paid Social, Display and Native
Kenworth Trucks “Thank you for your drive” Brand Campaign