Please consider donating to PPGNHAIK so they can continue to be a place of acceptance and calm in these scary and confusing times: Planned Parenthood PPGNHAIK-Ways to Give.Planned Parenthood Great Northwest, Hawaii, Alaska, Indiana, and Kentucky
Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters
Hydrogen partnered with on-campus college student media organizations to spread awareness. Hydrogen created posters, ads in college newspapers, and digital banners to highlight Planned Parenthood services. The ads featured quotes from college-aged people who might have questions about services like Birth Control, STI Testing, and Wellness Exams.
Solution
Planned Parenthood Great Northwest, Hawaii, Alaska, Indiana, and Kentucky (PPGNHAIK) wanted college students to know about the healthcare services near their campuses, especially for sexual health.
Problem
After running the campaign for two semesters at schools in Indiana and Washington, we surveyed students who saw the ads versus those who didn't. The results showed that students who saw the ads were 12% more likely to think of Planned Parenthood for sexual and reproductive health services. Plus, over 72% of students felt at least somewhat comfortable telling their friends they received care at Planned Parenthood.
Results
Newspaper
High impact digital display
Influencers
Planned Parenthood Services Campaign
TikTok, Snapchat, OTT, CTV, Display and Retargeting
Kenworth Truck Company-100th Anniversary Print and Digital Campaign
WSECU-Awareness Campaign
CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Keysight Technologies: Global Name Change
Print, Digital Banners, Video, Magazine Wraps
Planned Parenthood Low-cost Health Care Awareness Campaign
“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%
B2C Video Production, Paid Social, Display and Native
Kenworth Trucks “Thank you for your drive” Brand Campaign
