See what’s next. First.
Tektronix came to us with an exciting new project—the global launch of a game-changing oscilloscope that was small enough to carry like a laptop, yet powerful enough to do the sensitive measurements electrical engineers need to create new technologies like cell phones or even automotive systems and more.
Problem
Facebook, Instagram, Linkedin, Native, tek.com promotional banners, email, website, launch event promotion
This new “scope” had as much style as power, and we knew the product itself deserved to be the hero in the global teaser and launch campaign. Our “Next Gen Tek” idea leveraged the known and trusted Tektronix brand, while introducing a new look, form factor, and award-winning touchscreen interface that could move from bench to field as easily as its owner. Using dark, mysterious lighting, we teased the futuristic “scope” and weeks later, revealed the new hand-held device in all of its glory.
Solution
Next Gen Tek” took on a life of its own within Tektronix and now represents many initiatives beyond the new “scope.” In addition, the product was nominated for awards in both EMEA and in the U.S.
Results
Social media tease campaign
2 Series MSO Webpage
Click to view full site
Social media launch campaign
Planned Parenthood Services Campaign
TikTok, Snapchat, OTT, CTV, Display and Retargeting
Kenworth Truck Company-100th Anniversary Print and Digital Campaign
WSECU-Awareness Campaign
CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Keysight Technologies: Global Name Change
Print, Digital Banners, Video, Magazine Wraps
Planned Parenthood Low-cost Health Care Awareness Campaign
“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%
B2C Video Production, Paid Social, Display and Native
Kenworth Trucks “Thank you for your drive” Brand Campaign
