Tektronix was launching an update to its 4 Series MSO in a competitive market space. They needed to make a splash with engineers around the globe who have a strong voice in specifying which oscilloscopes are purchased. It was critical that the concept resonated with folks in the Americas, China, Japan and more.
Problem
Concept development, headline options, print/digital examples
Hydrogen made the 4 Series B MSO stand out by blending in. "A new level of adaptability" was a point of differentiation that could be applied to the suite of collateral Tektronix developed to drive interest and engagement across a variety of global marketing channels. The unique talents of a chameleon—and the new 4 Series B MSO—were relevant and understood across international markets.
Solution
“I have to say, pretty much everyone LOVES the chameleon! People make comments on it every time they see it!"”
4 Series MSO Oscilloscopes
Tracy Laroche Tektronix Global Marketing Marcom Program Manager
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