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“Hydrogen keeps our brand current, fresh and relevant and make us stand out from our competitors.”
Specialty Care Campaign Stacy Hill
Director of Marketing and Communications
The Polyclinic
Patients just don’t have the time (or tolerance) to see their regular doctor for every symptom.
More and more patients want to self-refer directly to a specialist.
Problem
Transit Ads, Pandora Radio, Digital Advertising
Reward the customer with a tongue-in-cheek, year-round ad campaign designed to make them stop,
smile and think about The Polyclinic for specialty care.
As a bonus, show people The Polyclinic has a healthy respect for a patient’s intelligence,
unlike most of the “sea of health care sameness” in the market.
Solution
76% increase in awareness 16% Increase in appointment 57% in free media
76% increase in brand awareness over multi-year campaign, while being outspent 6:1
16% Increase in Specialty appointments since campaign launch
57% in free media via overrides
Results
Broadcast, OTT, Social, Pre-roll and Cinema Advertising Sound on
Ultra Super King Bus Advertising Dynamic Distance Locator Advertising
University Street Station Domination
Planned Parenthood Services Campaign
TikTok, Snapchat, OTT, CTV, Display and Retargeting
Kenworth Truck Company-100th Anniversary Print and Digital Campaign
WSECU-Awareness Campaign
CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Planned Parenthood Low-cost Health Care Awareness Campaign
“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%
B2C Video Production, Paid Social, Display and Native
