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Stacy Hill
Director of Marketing and Communications
The Polyclinic
Hydrogen keeps our brand current, fresh and relevant and make us stand out from our competitors. Specialty Care Campaign The Polyclinic
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Patients just don’t have the time (or tolerance) to see their regular doctor for every symptom. More and more patients want to self-refer directly to a specialist. PROBLEM Reward the customer with a tongue-in-cheek, year-round ad campaign designed to make them stop, smile and think about The Polyclinic for specialty care. As a bonus, show people The Polyclinic has a healthy respect for a patient’s intelligence, unlike most of the “sea of health care sameness” in the market. SOLUTION Transit Ads, Pandora Radio, Digital Advertising




in free media via overrides 57% Media negotiations garnered Number of Polyclinic employees submitting creative ideas Specialty appointments since campaign launch RESULTS

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255 S. King St. # 800, Seattle, WA 98104