WSECU-Awareness Campaign - Hydrogen Advertising

Sound on

Sound on

Read more glowing reviews

“Hydrogen helped us create a great concept that provides a framework to tell personal, relatable stories about our products. The ‘Let’s Credit Union’ tagline highlights our culture of inclusiveness, and the messaging extends perfectly across our media channels, translating to both video and static creative.”

Washington State Employees Credit Union

Emily Friesen
WSECU
Chief Marketing and Analytics Officer

Most Washingtonians think “A bank is a bank is a bank. I don’t see much difference between any of them.” We had to develop a campaign that could break through the sameness of bank advertising and highlight what makes WSECU unique.

Problem

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search

Create an inclusive, yet explanatory theme that rallies Washingtonians together, while highlighting the “member” benefits of their credit union. This invitation is wrapped in an iconic “W” for Washington, which is used to visualize the story of members like them and the product or service that helps them achieve their goals.

Solution

35 million impressions
82,000 web visits
2,414 new members

Raised awareness of WSECU products and services, reaching over 35 million Washingtonians in just 3 months.
Drove over 82,000 web visits to the landing pages for folks who are interested in the products and services that WSECU offers.
Helped bring in 2,414 new members to WSECU in 3 months.

Results

Low Rate Visa®

Sound on

Cashback Checking

Sound on

Snapchat, Facebook, Instagram, LinkedIn

Sound on

Auto Loans

Digital out-of-home

Planned Parenthood Services Campaign

TikTok, Snapchat, OTT, CTV, Display and Retargeting

Planned Parenthood College Campus

Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters

Next Gen Tek

Facebook, Instagram, Linkedin, Native, tek.com promotional banners, email, website, launch event promotion

Kenworth Truck Company-100th Anniversary Print and Digital Campaign

WSECU-Awareness Campaign

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search

Planned Parenthood Low-cost Health Care Awareness Campaign

“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%

B2C Video Production, Paid Social, Display and Native

Sound Telemedicine

Native, Display and Web banners, Print

CPRS: B2B Brand Campaign

B2B Branding/Website Content & Build/Trade Show Posters & Materials/Customizable Sales Materials & PowerPoint