WSECU-Awareness Campaign – Hydrogen Advertising

A playful dog catching a green ball, a hand holding a credit card, and a laptop are featured in a vibrant graphic design, symbolizing online shopping and pet care services.

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Black silhouette of a cat sitting gracefully with its tail curled around its body, showcasing a minimalist design suitable for pet-related content.

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Black silhouette of a cat sitting gracefully with its tail curled around its body, showcasing a minimalist design suitable for pet-related content.

Smiling man wearing a hat holds a WSECU credit card, showcasing the card's design and low-rate offer, with a vibrant background featuring geometric patterns.

Smiling woman with red hair holding a green WSECU Visa card, showcasing a vibrant design with nature imagery, set against a geometric background.

A split image featuring a person smiling and contemplating on the left, and a close-up of a hand holding an identification card on the right, set against a vibrant background. This image represents themes of identity verification and personal reflection.

Smiling man sitting in a car, holding a steering wheel, alongside a close-up of a smartphone displaying an auto loan application from WSECU, illustrating convenience in car financing options.

Read more glowing reviews

“Hydrogen helped us create a great concept that provides a framework to tell personal, relatable stories about our products. The ‘Let’s Credit Union’ tagline highlights our culture of inclusiveness, and the messaging extends perfectly across our media channels, translating to both video and static creative.”

Washington State Employees Credit Union

Emily Friesen
WSECU
Chief Marketing and Analytics Officer

Most Washingtonians think “A bank is a bank is a bank. I don’t see much difference between any of them.” We had to develop a campaign that could break through the sameness of bank advertising and highlight what makes WSECU unique.

Problem

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search

Create an inclusive, yet explanatory theme that rallies Washingtonians together, while highlighting the “member” benefits of their credit union. This invitation is wrapped in an iconic “W” for Washington, which is used to visualize the story of members like them and the product or service that helps them achieve their goals.

Solution

35 million impressions
82,000 web visits
2,414 new members

Raised awareness of WSECU products and services, reaching over 35 million Washingtonians in just 3 months.
Drove over 82,000 web visits to the landing pages for folks who are interested in the products and services that WSECU offers.
Helped bring in 2,414 new members to WSECU in 3 months.

Results

Low Rate Visa®

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Black gradient background with a smooth texture, suitable for use as a digital wallpaper or design element.

Cashback Checking

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Black gradient background with a smooth texture, suitable for use as a digital wallpaper or design element.

Snapchat, Facebook, Instagram, LinkedIn

WSECU advertisement promoting low rate Visa cards, featuring a smiling person, a colorful patterned background, and a hand holding a Visa card. The message emphasizes celebrating low rates and encourages joining the credit union.

Instagram advertisement for WSECU Auto Loans featuring a smiling man and a mobile phone displaying the application interface. The text promotes preapproval for auto loans with low fixed rates and flexible terms. Encourages users to apply through an online application.

Image promoting WSECU Create Visa, featuring a smiling person engaging with a smartphone app, emphasizing the message

WSECU promotional banner featuring the text

A smiling woman holds a green credit card against a teal background featuring a large letter

WSECU promotional image featuring a smiling woman holding a Create Visa card, with text encouraging credit building and highlighting the credit union's services.

Smiling man holding a credit card with promotional text about lowering credit card rates and balance transfer offers from a credit union.

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Auto Loans

Black gradient background with a smooth texture, suitable for use as a digital wallpaper or design element.

Laptop displaying a modern website interface with a dark theme, showcasing product images and information.

Digital out-of-home

Planned Parenthood Services Campaign

TikTok, Snapchat, OTT, CTV, Display and Retargeting

Young woman with colorful hair expressing a desire for easy birth control, promoting Planned Parenthood services.

Planned Parenthood College Campus

Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters

Colorful chameleon perched on a branch next to a Tektronix 4 Series mixed signal oscilloscope displaying electronic waveforms, illustrating the intersection of nature and technology.

Tektronix 4 Series MSO Oscilloscopes

Close-up of a sleek Microsoft device showing its angular design and reflective screen surface against a dark background, highlighting modern technology aesthetics.

Next Gen Tek

Facebook, Instagram, Linkedin, Native, tek.com promotional banners, email, website, launch event promotion

Sleek silver semi-truck driving on a scenic highway surrounded by trees, showcasing modern design and powerful performance.

Kenworth Truck Company-100th Anniversary Print and Digital Campaign

WSECU-Awareness Campaign

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search

Close-up of a control knob with a metallic finish, featuring a red ring and a textured grip, positioned between blue and red indicator lights. The image displays branding for Agilent and Keysight Technologies, highlighting its use in laboratory or technical equipment.

Keysight Technologies: Global Name Change

Print, Digital Banners, Video, Magazine Wraps

Planned Parenthood Low-cost Health Care Awareness Campaign

“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%

B2C Video Production, Paid Social, Display and Native

Smiling woman in a plaid shirt sitting in the driver's seat of a truck, with a warehouse and loading docks in the background. The image highlights the professional trucking industry and showcases female drivers in transportation.

Kenworth Trucks “Thank you for your drive” Brand Campaign

Brand Campaign

CPRS: B2B Brand Campaign

B2B Branding/Website Content & Build/Trade Show Posters & Materials/Customizable Sales Materials & PowerPoint

Bright green advertisement on a bus promoting ear, nose, and throat specialists at The Polyclinic, featuring the slogan "Pick your nose doctor."

The Polyclinic Specialty Care Advertising Campaign

Transit Ads, Pandora Radio, Digital Advertising

Keysight Technologies: 5G Campaign

Digital Advertising, Global Print Ads

Veterinarian Dr. Kodama smiles while holding a pug in a well-decorated clinic, showcasing a warm and welcoming environment for pet care.

Heritage Bank: Brand Campaign

Television, Print, Digital, Pandora and Broadcast Radio, In-Branch Signage, Brand Standards, Times Square Digital Takeover, Employee Campaign

365 by Whole Foods Market: Brand Launch

National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerilla Marketing, Retail Sales, Out-of-Home