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New hires. New clients. New work. Hydrogenites in the news.

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12 Oct '16

The Interactive Storyboard

by Brian McCartney, Senior Designer

Imagine describing the way the iPhone works to a room full of people who have never used it before and want to build for it. Start with something as basic as the swipe-to-unlock feature. … Read More

12 Oct '16

Rick’s Summer Swim Update

Rick’s Summer Swim Update

As of Labor Day, our president, Rick Peterson, logged 103 miles in Lake Washington. Congratulations on another 100-mile summer, Rick!

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12 Oct '16

Happy Birthday, Hydrogen!

by Matt Swecker, Copywriting Intern

This year, Hydrogen celebrates a decade and a half in the biz. Watch out, we’re old enough to get our learner’s permit! A lot has happened over the past 15 years. Enjoy a look … Read More

29 Jun '16

Going Glocal for 365 by Whole Foods Market

How did we help 365 by Whole Foods Market launch a national brand campaign while creating local buzz around their first brick and mortar? Glocalization, of course.

By Mary Knight, VP, Executive Creative Director

New Meets Tried and True: … Read More

29 Jun '16

How Strong is Your Brand’s Handshake?

(And Four Easy Ways to Strengthen It)

By Rick Peterson, President

A strong and authentic handshake is one of the simplest ways to make a good first impression. It’s true between people—it’s also true in advertising.

In marketing, we … Read More

29 Jun '16

Local Marketing with a Twist

Many brands are trying to stretch their media dollars by doing local marketing. We found a way to do it with a twist: hyperlocal advertising.

  By Hillary Miller, VP of Account Strategy

The problem: Our client, The Polyclinic, … Read More