Advertising Ideas, Ad Inspiration | The Hydrogen Advertising Blog
19
paged,page-template,page-template-blog-masonry,page-template-blog-masonry-php,page,page-id-19,paged-2,page-paged-2,,select-child-theme-ver-1.0.0,select-theme-ver-4.0,wpb-js-composer js-comp-ver-5.2.1,vc_responsive

3 Steps to Launching a Successful New Brand

A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin?  As experts in launching new brands for clients, we know the simplest approach is the best approach. This is Hydrogen's motto. A meaningful, simple message in all the...

Celebrating Sweet 16—With a Fond Farewell

Hydrogen celebrates its 16th anniversary this month. And to mark the occasion, I’m retiring. Actually, the timing of my retirement is coincidence. After 37 years in the advertising profession—all of it here in Seattle—I’ve come to a point in life when I have the opportunity to close...

Hydrogen Seattle Teams with Heritage Bank to Launch New Website

Puget Sound based Heritage Bank (NASDAQ:HFWA) partnered with Seattle-based advertising agency, Hydrogen, to create a website that offers a friendlier, easier banking experience for both current and prospective customers. Based on Hydrogen’s digital strategy that incorporated feedback from current customers and employees, the site (heritagebanknw.com) features...

The Hydrogen Roundup: Episode Two. Inspirational procrastination at its best.

  We know that inspiration, like hydrogen is pretty much everywhere. Here’s the latest and greatest flying around our place. Man deep fries gnocchi, hilarity ensues Playing hooky is about to get a lot easier If you’re going to be a pirate… Oldie but goodie The one where Copywriter, Matt Swecker...

Social Influencers: Dot Com Déjà vu?

By Mary Knight, Partner/Executive Creative Director Beautiful Instagram ‘nobodies’ Jack Morris and Lauren Bullen earn six figures by traveling the world, staying in exotic places and posting to their 3.4 million followers. In fact, even though they won’t do a post for less than $3,000, they’ve...

There’s No Such Thing As A Social Media Expert

by: Matt Swecker, Copywriter Facebook is dead. The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking for (friends, dating, anything I can get), political views, even screen name. As an incoming freshman at...

A Yogic Mindset

by: Sydney Fullerton, Project Manager On paper, there’s not much that puts yoga and me in the same room. Yoga originated in ancient India and has a Sanskrit vocabulary. I was born and raised in the Pacific Northwest, have never set foot in Asia, and my...

What mix of Paid, Earned & Owned generates the most profit for brands?

by Hillary Miller, VP, Account Strategy Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, email) is best? What ratio of working...