Upending real estate stereotypes with simplicity


From the challenge of visualizing commercial properties before they’ve broken ground to elevating the residential agent above a single transaction, Hydrogen knows real estate advertising. See how we’ve used rational and emotional benefits to simplify messaging and amplify branding and ad campaign results for our real estate clients in the examples below.

For more information on how we can bring simplicity to your next real estate ad campaign, contact Tom Sherer at

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Building the vision before breaking ground: Commercial Real Estate

The above video includes clips from various commercial real estate projects. Complete sales videos for our clients are confidential. 

From naming, logo and identity, to sales videos and 3D animation, to marketing center design and collateral, we create concise, meaningful points of difference for our commercial real estate clients. To set up an in-person meeting, please contact us at



Empathetic expertise: Windermere Real Estate

“Hydrogen captured the emotional bond between agent and client that goes far deeper than a single real estate transaction.” – Noelle Bortfeld, Chief Marketing Officer, Windermere Services Company

In residential real estate, people choose an agent based on who they know or word-of-mouth recommendations. Seattle-based Windermere Real Estate asked Hydrogen to create an advertising concept and framework that allowed the 7,000-plus Windermere agents to shine, while providing a cohesive point of view across 11 states and 300 offices. Hydrogen’s “Your Story is Our Story” campaign features tv ads, radio, print, social media marketing and digital ads that recognize the emotional bond between a client and their Windermere agent. Click to see the breaking campaign