Simplicity Sells


Some agencies focus on creating cool retail brand campaigns. Others offer up an “on-the-streets” localized approach. Here at Hydrogen, we combine global campaign thinking that resonates, with local market media smarts. The result? Glocalization. It’s our approach to simplicity and it sells at the cash register as well as on Wall Street. Just check out the case studies below.

Find out how a glocalized approach to selling is your simplest route to success, contact our President, Tom Scherer, at

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Leveraging the power of “new” for a beloved national name: 365 by Whole Foods Market

WFM stock price rose 24.2% between May 4–June 7, 2016—a total increased market cap of $2.2B.

When a beloved brand introduces change, everyone has an opinion. The highly anticipated launch of Whole Foods Market’s new brand, 365 by Whole Foods Market, was no different. From Wall Street analysts to features in high-profile publications like Fast Company, Fortune, The New Yorker and more, all eyes were on the launch of 365’s first store in Silver Lake, CA on May 25, 2016. Hydrogen worked with the 365 marketing team to create a brand campaign that carved out a brave new world for 365, while respecting the DNA of Whole Foods Market’s values. Click here to see Hydrogen’s “glocal approach” that rallied national thought leaders while resonating with Silver Lake locals.



Simplicity has its rewards: My 365 Rewards from 365 by Whole Foods Market

4,000 new sign ups in less than a week.

Even before the doors opened at the first 365 by Whole Foods Market store, our clients were facing an aggressive sign up goal for the brand’s innovative loyalty program, My 365 Rewards. The perks, while amazing, were hard for customers to wrap their heads around without experiencing the store itself. Click here to see the video Hydrogen created that customers could link to via social media, animated offer-driven banners, direct mail and more.