In advertising, tech complexity is no match for simplicity


A technology ad campaign: more than another world. It’s another universe. But fear not, we at Hydrogen speak the language. It’s a skill that helps us quickly connect to sophisticated audiences like engineers, researchers and lab technicians. Check out the tech advertising case studies below to see how our creative solutions simplify the complex for B2B tech companies around the world.

For more information on how we can help you talk tech, contact our President, Tom Scherer, at

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Speak loudly without saying a word: Keysight Technologies

70% increase in awareness post ad campaign launch

How do you introduce a brand new, yet 75-year-old-company, to an established audience around the world? That’s the problem Agilent Technologies faced when the company re-launched as Keysight Technologies. Keysight advertising creative needed to be instantly recognizable to those oh-so-left-brained engineers across the globe. Digital and print ads featured iconic “switches” to visually demonstrate the move from Agilent to Keysight. Sometimes the old saying rings true: A picture was worth a thousand words. See more Keysight Technology advertising work



Empowering attendees at the American Association for Cancer Research: NanoString Technologies

Booth attendance up 30%, dwell time exceeded 15 minutes

Attention-grabbing messaging, booth and breakout session graphics and signage, and integrated booth engagement strategies created by Hydrogen helped NanoString successfully launch their new RNA:Protein profiling panel at the most important life sciences trade show event of the year: AACR. The idea leveraged a simple human emotion in a powerful way — fear — and turned it on cancer. See more work.