June 2, 2014

Hydrogen launches campaign for The Polyclinic to celebrate the physician-owned difference


Hydrogen in Seattle announces a new campaign for its client The Polyclinic, also in Seattle, launching in June.

The new campaign consists of transit, station-takeover and web, and sets a bold new tone for The Polyclinic. The work is signed off with the promise: “Physician owned. Physician run.” Various headlines prove how a physician-owned group really can make a positive difference for patients. “In a world where all health care providers are starting to look alike, we have a real, tangible point of difference,” said Tracy Corgiat, Polyclinic vice president of marketing & development. “Because our physicians make the business decisions, they can do what they think is best for patients,” she added.

“Sitting across the table from the physicians, you can feel their passion. They believe in the physician-owned difference,” said Mary Knight, Hydrogen executive creative director. “Our job was to help people feel that passion, that difference, before meeting Polyclinic physicians face to face.”

Established in 1917, The Polyclinic is one of the largest multi-specialty clinics in the Puget Sound region with over 200 top primary and specialty care physicians and advanced practice clinicians. The physician-owned and run model empowers doctors to do what’s right for patients. It’s a departure in health care philosophy that has attracted some of the area’s most respected physicians.