FareStart Community Cookbook
Feeding a cookbook (and a cause) with digital and social media: The FareStart Community Cookbook is a social media campaign to cause fans and followers online and in the restaurant to share the FareStart story. The campaign began by recruiting FareStart grads, guest chefs, volunteers and diners to submit a favorite recipe along with the story behind it. The recipes and accompanying stories were shared as downloadable and printable recipe cards across Facebook, Twitter, FareStart.org, and the newsletter. New recipes were posted on a daily or weekly basis, and each new post encourages forwarding, “liking” and retweeting.