Read more glowing reviews Print ads Page takeover display ads Sharon Purvis
Provider Magazine Sound Telemedicine
 “Hydrogen Advertising knows how to creatively reach their desired market and get results. When the health care market was in need of new technology to address remote care during the COVID 19 pandemic, the Hydrogen team quickly understood their client’s opportunity to rebrand and generate awareness during this challenging time, and they hit a home run. Their client’s creative generated higher than average reader engagement across our audience.” Problem In 2020, COVID-19 devastated skilled nursing facilities (SNFs). The first known US cases were reported there, and panic and fear led to lockdowns. Exhausted medical staff and overwhelmed local hospitals prompted SNF administrators to search for solutions.

Sound Telemedicine (STM) was developing a telemedicine solution for SNFs to provide virtual care on nights, weekends, and holidays, relieving overworked staff and keeping residents safe. While the product was more important than ever, SNF administrators were just too busy to learn about it. Brand Campaign: Native, Display and Web banners, Print Solution Hydrogen created a simple brand idea for Sound Telemedicine (STM): a bridge symbolizing how STM connects skilled nursing facilities to board-certified physicians. Hydrogen used programmatic and print advertising to drive awareness to the new brand, and a home page banner takeover to offer advice and downloads on dealing with the shrinking number of residents. Results
  • Programmatic CTR that performed 39% better than benchmark
  • Home page takeover CTR that performed 75% better than benchmark 
  • $6K+ worth of bonus impressions
  • Valuable customer insights on top performing facilities
    (employee size, job titles, sales volume, and years in business)
39% better CTR programatic
75% better CTR home page
$6k bonus impressions
Valuable customer insights Alt text: Image promoting Sound Telemedicine's services, featuring a view of the Manhattan Bridge and a city street. The text highlights the connection between skilled nursing facilities (SNFs) and board-certified tele-hospitalists for 24/7 post-acute care, emphasizing cost-effectiveness and improved clinical outcomes. Alt text: A promotional graphic for Sound Telemedicine, featuring a bridge at sunset. The text highlights the connection between skilled nursing facilities (SNF) and board-certified tele-hospitalists, emphasizing cost-effective solutions for improved clinical outcomes and reduced hospital readmissions. The image features a stylized logo of "Hut" in bold, white letters against a black background, emphasizing a modern and sleek design. Logo of Sound Elementic, featuring a stylized sun design above the word "SOUND" and the word "ELEMENTIC" below, all in white.

PCC Community Markets – Organic Social

PCC Media Case Study

PSE-Reputation

A joyful couple engages in a lighthearted conversation, showcasing a strong connection and openness. The image features the text "LET'S TALK," highlighting the importance of communication in relationships, with the Planned Parenthood logo visible.

Planned Parenthood Services Campaign

TikTok, Snapchat, OTT, CTV, Display and Retargeting
Young woman with colorful hair expressing a desire for easy birth control, promoting Planned Parenthood services.

Planned Parenthood College Campus

Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters
Colorful chameleon perched on a branch next to a Tektronix 4 Series mixed signal oscilloscope displaying electronic waveforms, illustrating the intersection of nature and technology.

Tektronix 4 Series MSO Oscilloscopes

Close-up of a sleek Microsoft device showing its angular design and reflective screen surface against a dark background, highlighting modern technology aesthetics.

Next Gen Tek

Facebook, Instagram, Linkedin, Native, tek.com promotional banners, email, website, launch event promotion
Sleek silver semi-truck driving on a scenic highway surrounded by trees, showcasing modern design and powerful performance.

Kenworth Truck Company-100th Anniversary Print and Digital Campaign

WSECU logo featuring a playful dog with a tennis ball, a hand holding a payment card, and a green patterned background, symbolizing community and financial services.

WSECU-Awareness Campaign

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Close-up of a control knob with a metallic finish, featuring a red ring and a textured grip, positioned between blue and red indicator lights. The image displays branding for Agilent and Keysight Technologies, highlighting its use in laboratory or technical equipment.

Keysight Technologies: Global Name Change

Print, Digital Banners, Video, Magazine Wraps

Planned Parenthood Low-cost Health Care Awareness Campaign

Graphic featuring a stylized map of Washington State with a turquoise background, accompanied by the text "Here we grow" and the WSECU logo, symbolizing growth and community engagement.

“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%

B2C Video Production, Paid Social, Display and Native
Smiling woman in a plaid shirt sitting in the driver's seat of a truck, with a warehouse and loading docks in the background. The image highlights the professional trucking industry and showcases female drivers in transportation.

Kenworth Trucks “Thank you for your drive” Brand Campaign

Brand Campaign
Bulldog logo for CPRS with the tagline "Tenacity Pays," symbolizing strength and determination in business.

CPRS: B2B Brand Campaign

B2B Branding/Website Content & Build/Trade Show Posters & Materials/Customizable Sales Materials & PowerPoint

Penobscot Bay Brewery

Beer label design system, Logo refresh, Coasters, POP
Bright green advertisement on a bus promoting ear, nose, and throat specialists at The Polyclinic, featuring the slogan "Pick your nose doctor."

The Polyclinic Specialty Care Advertising Campaign

Transit Ads, Pandora Radio, Digital Advertising
High-speed red train in motion, showcasing advanced design and technology, with a blurred background indicating speed. Keysight Technologies logo in the corner.

Keysight Technologies: 5G Campaign

Digital Advertising, Global Print Ads

365 by Whole Foods Market: Brand Launch

National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerilla Marketing, Retail Sales, Out-of-Home