September 12, 2019
From a Different Point of View
As an intern, the Hydrogen workplace sheds a different light. My point of view is unique—not because I barely surpass five feet, but because the...
July 27, 2018
Crabfest
The Northwest is a very special place. It magically combines mountains, water and trees within a truly unique climate that rewards one’s winter patience with...
January 16, 2018
Hydrogen’s Holly Jelly Holiday Party
When was the last time you got to "dress down" for your company holiday party? This December, instead of the typical holiday gathering, the folks...
January 16, 2018
Launching a Sub-Brand Without Breaking the Bank
Our long-standing health care client, The Polyclinic, came to us with the kind of puzzle we love to solve-how do you create an identity and...
January 16, 2018
Hydrogen’s “Labor of Love”
Here at Hydrogen, we believe the power of advertising can make a big difference. That's why working on "Labor of Love" clients is important to...
October 20, 2017
Humor: The ultimate foot in the door.
As a creative, I’ve long known the power of building a meaningful emotional connection between a brand and its audience. Emotions make us (and our...
September 28, 2017
The Value Agencies Bring To Big Picture Planning
What should you prioritize in your marketing strategy? Do you focus on the short-term gains of a marketing campaign at the expense of big picture...
July 31, 2017
3 Steps to Launching a Successful New Brand
A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin? As experts in launching new brands for clients,...
July 31, 2017
Celebrating Sweet 16—With a Fond Farewell
Hydrogen celebrates its 16th anniversary this month. And to mark the occasion, I’m retiring. Actually, the timing of my retirement is coincidence. After 37 years in the...
June 16, 2017
The Hydrogen Roundup: Episode Three. A little bit of this, a little bit of that.
People find inspiration in all kinds of places. At Hydrogen, sometimes it shows up in our inbox. Here are some of the best links flying...