Sound Telemedicine – Hydrogen Advertising

Alt text: Image promoting Sound Telemedicine's services, featuring a view of the Manhattan Bridge and a city street. The text highlights the connection between skilled nursing facilities (SNFs) and board-certified tele-hospitalists for 24/7 post-acute care, emphasizing cost-effectiveness and improved clinical outcomes.

Alt text: A promotional graphic for Sound Telemedicine, featuring a bridge at sunset. The text highlights the connection between skilled nursing facilities (SNF) and board-certified tele-hospitalists, emphasizing cost-effective solutions for improved clinical outcomes and reduced hospital readmissions.

Read more glowing reviews

“Hydrogen Advertising knows how to creatively reach their desired market and get results. When the health care market was in need of new technology to address remote care during the COVID 19 pandemic, the Hydrogen team quickly understood their client’s opportunity to rebrand and generate awareness during this challenging time, and they hit a home run. Their client’s creative generated higher than average reader engagement across our audience.”

Sound Telemedicine

Sharon Purvis
Provider Magazine

In 2020, COVID-19 devastated skilled nursing facilities (SNFs). The first known US cases were reported there, and panic and fear led to lockdowns. Exhausted medical staff and overwhelmed local hospitals prompted SNF administrators to search for solutions.

Sound Telemedicine (STM) was developing a telemedicine solution for SNFs to provide virtual care on nights, weekends, and holidays, relieving overworked staff and keeping residents safe. While the product was more important than ever, SNF administrators were just too busy to learn about it.

Problem

Brand Campaign: Native, Display and Web banners, Print

Hydrogen created a simple brand idea for Sound Telemedicine (STM): a bridge symbolizing how STM connects skilled nursing facilities to board-certified physicians. Hydrogen used programmatic and print advertising to drive awareness to the new brand, and a home page banner takeover to offer advice and downloads on dealing with the shrinking number of residents.

Solution

39% better CTR programatic
75% better CTR home page
$6k bonus impressions
Valuable customer insights

Programmatic CTR that performed 39% better than benchmark
Home page takeover CTR that performed 75% better than benchmark
$6K+ worth of bonus impressions
Valuable customer insights on top performing facilities
(employee size, job titles, sales volume, and years in business)

Results

Print ads

Page takeover display ads

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TikTok, Snapchat, OTT, CTV, Display and Retargeting

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Planned Parenthood College Campus

Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters

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Kenworth Truck Company-100th Anniversary Print and Digital Campaign

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Keysight Technologies: Global Name Change

Print, Digital Banners, Video, Magazine Wraps

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“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%

B2C Video Production, Paid Social, Display and Native

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Kenworth Trucks “Thank you for your drive” Brand Campaign

Brand Campaign

CPRS: B2B Brand Campaign

B2B Branding/Website Content & Build/Trade Show Posters & Materials/Customizable Sales Materials & PowerPoint

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Beer label design system, Logo refresh, Coasters, POP

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The Polyclinic Specialty Care Advertising Campaign

Transit Ads, Pandora Radio, Digital Advertising

Keysight Technologies: 5G Campaign

Digital Advertising, Global Print Ads

365 by Whole Foods Market: Brand Launch

National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerilla Marketing, Retail Sales, Out-of-Home