September 15, 2017
Podtastic! Part II: Art of the Story
On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was
August 30, 2017
Podtastic! Part I: Why I Love Podcasts
Thank you, Serial. In 2016, you were my first podcast—and gateway drug to my podcast addiction. Serial sucked me in because it was so unlike the
August 25, 2017
Understanding Audiences for Brand Launch Success
Many brands have the how, what, and why down as they prepare for a brand launch but they fall short on the who. At Hydrogen
August 11, 2017
Are you getting the most out of your media plan?
Balance: it’s one of the most important and most difficult things to keep (work/life, anyone?). It’s the key to a great media plan as well—the
August 1, 2017
Does Your Website Offer a Friendly Handshake?
Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake
August 1, 2017
There’s No Such Thing as A Social Media Expert
[This blog post, published on April 10th, discusses how social media continues to change in ways big and small, often seemingly overnight. As proof of
August 1, 2017
Hydrogen Celebrates its Annual Crabfest
Recently team Hydrogen trekked out to President Tom Scherer’s seaside abode for our annual Crabfest retreat. It was an opportunity for all of us to
July 5, 2017
Relaunch? Refresh? Start by creating a New Narrative for your Brand
There are some things you know you need to change. Your clothes. The litter box. Your mind—sometimes far too often. What about your brand?
June 16, 2017
The Hydrogen Roundup: Episode Three. A little bit of this, a little bit of that.
People find inspiration in all kinds of places. At Hydrogen, sometimes it shows up in our inbox. Here are some of the best links flying
June 15, 2017
Hydrogen Seattle Teams with Heritage Bank to Launch New Website
Puget Sound based Heritage Bank (NASDAQ:HFWA) partnered with Seattle-based advertising agency, Hydrogen, to create a website that offers a friendlier, easier banking experience for both
May 5, 2017
The Hydrogen Roundup: Episode Two. Inspirational procrastination at its best.
We know that inspiration, like hydrogen is pretty much everywhere. Here’s the latest and greatest flying around our place. Man deep fries gnocchi, hilarity ensues Playing hooky
April 10, 2017
There’s No Such Thing As A Social Media Expert
Facebook is dead. The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking
March 13, 2017
What mix of Paid, Earned & Owned generates the most profit for brands?
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic
October 12, 2016
Three Things I Wish I’d Known Before Teaching Grown-Ups
I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching
October 12, 2016
Happy Birthday, Hydrogen!
This year, Hydrogen celebrates a decade and a half in the biz. Watch out, we’re old enough to get our learner’s permit! A lot has
June 29, 2016
Local Marketing with a Twist
Many brands are trying to stretch their media dollars by doing local marketing. We found a way to do it with a twist: hyperlocal advertising. The
March 15, 2016
Avoid these Pandora pitfalls
Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any
September 10, 2015
Hydrogen Advertising Highlights “Empathetic Expertise” in New Campaign for Windermere Real Estate
Hydrogen Advertising today announces the launch of a new brand position and campaign for client, Windermere Real Estate. The campaign, titled “Your Story is Our
June 23, 2015
Hydrogen Seattle Uncorks New Identity for Wawawai Canyon Winery’s New Artemis Label
Eastern Washington winemaker Ben Moffett of Wawawai Canyon Winery is partnering with Hydrogen Advertising in Seattle to help launch the family’s new Artemis label of
June 12, 2015
Hydrogen Seattle Teams with Heritage Bank for New Advertising Rally and Campaign
Puget Sound based Heritage Bank (NASDAQ:HFWA) is launching a new multimedia advertising campaign this week to highlight its business banking prowess. The integrated campaign rallies both