September 12, 2019
From a Different Point of View
As an intern, the Hydrogen workplace sheds a different light. My point of view is unique—not because I barely surpass five feet, but because the
June 11, 2019
Turn online advertising into offline foot traffic
Nationally recognized Seattle seafood restaurant Elliott’s Oyster House asked Hydrogen to help with a common restaurant challenge: how to attribute online advertising activity to offline
February 4, 2019
Are Twitter ads targeting you based on your emojis?
In addition to targeting ads based on gender, interests or location, Twitter allows advertisers to target users based on emojis they use in their tweets.
February 4, 2019
Knock, Knock, Your Brand’s Here!
The ability to create a virtual geographic perimeter using GPS or RFID for targeting ads has been around for a long time. But the world
October 29, 2018
Zigging in a Zag World
One way to make sure your messaging stands out is to look at where the competition is spending their media dollars and look for opportunities
October 29, 2018
5 Media Trends to Know Now
Every quarter, our team at Hydrogen puts together a report on new and emerging media and how they may—or may not—impact our clients. Following are
July 27, 2018
One detail at a time: Overlake Cancer Center
“Cancer is a day-to-day journey of ups and downs, of triumphs and tribulations…” begins the campaign Hydrogen created for the new Overlake Cancer Center in
July 27, 2018
Crabfest
The Northwest is a very special place. It magically combines mountains, water and trees within a truly unique climate that rewards one’s winter patience with
June 14, 2018
Learn How Social Media Can Transform Customers into Brand Advocates
Welcome to social media — the relationship channel that allows for open dialogue with customers. And while every brand celebrates their likes, shares and emojis,
April 26, 2018
More than Just a Pretty Face: Judging the Effies
The Effie Awards honor the most effective marketing campaigns in the United States and Canada. Differing from other award shows, they specialize in improving marketing
April 20, 2018
An Ode from a Millennial in the Workplace
You’re no doubt familiar with the now-tired adage that millennials are ruining everything from napkins to Costco to the Olympics. There are scores of articles
January 16, 2018
Launching a Sub-Brand Without Breaking the Bank
Our long-standing health care client, The Polyclinic, came to us with the kind of puzzle we love to solve-how do you create an identity and
January 16, 2018
Big Changes in 2017 That Will Shape Your Marketing in 2018
2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple
November 30, 2017
Exhibiting at a Trade Show? Don’t Forget About Marketing’s Role
One of the most effective tactics for B2B marketers is the in-person event. It’s a simple and convenient way to directly target relevant buyers in
November 3, 2017
Podtastic Part V: Listening Hacks
If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app, is
October 31, 2017
A Copywriter’s Guide to Generating Ideas: Halloween Edition
Let me tell you a scary story. A copywriter lies awake in bed at night, spooked by a challenging creative brief. The deadline’s presence looms like
October 20, 2017
The 411 on Emerging Media with Hydrogen’s Media Guru
Media Director Lauren Rose keeps a close eye on trends and innovations in media so she can apply that knowledge to your media plan, and
October 12, 2017
Podtastic! Part IV: Who’s Listening?
We live in the golden age of data. From your grocery loyalty card to the apps you use to the shows you watch, there is
September 28, 2017
The Value Agencies Bring To Big Picture Planning
What should you prioritize in your marketing strategy? Do you focus on the short-term gains of a marketing campaign at the expense of big picture
September 27, 2017
Podtastic Part III: Advertising in Podcasts
It’s easy to forget we were once at the mercy of whatever was on the air. Channel surfing for something to watch, scanning the airwaves