July 27, 2018
Crabfest
The Northwest is a very special place. It magically combines mountains, water and trees within a truly unique climate that rewards one’s winter patience with...
June 14, 2018
Learn How Social Media Can Transform Customers into Brand Advocates
Welcome to social media — the relationship channel that allows for open dialogue with customers. And while every brand celebrates their likes, shares and emojis,...
January 16, 2018
Hydrogen’s Holly Jelly Holiday Party
When was the last time you got to "dress down" for your company holiday party? This December, instead of the typical holiday gathering, the folks...
January 16, 2018
Earned Media: Your Reputation is at Stake
When most people think of the term "media," they think of paid advertising. But media can also be earned or owned. Both paid and owned...
November 3, 2017
Podtastic Part V: Listening Hacks
If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app, is...
October 31, 2017
A Copywriter’s Guide to Generating Ideas: Halloween Edition
Let me tell you a scary story. A copywriter lies awake in bed at night, spooked by a challenging creative brief. The deadline’s presence looms like...
October 12, 2017
Podtastic! Part IV: Who’s Listening?
We live in the golden age of data. From your grocery loyalty card to the apps you use to the shows you watch, there is...
September 15, 2017
Podtastic! Part II: Art of the Story
On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was...
September 1, 2017
Hydrogen Seattle Welcomes PR and Social Media Expert Brenda Collons
Hydrogen Advertising welcomes agency veteran Brenda Collons to a new role at the agency. Collons will lead the public relations and social media team at...
July 31, 2017
Celebrating Sweet 16—With a Fond Farewell
Hydrogen celebrates its 16th anniversary this month. And to mark the occasion, I’m retiring. Actually, the timing of my retirement is coincidence. After 37 years in the...