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A peek inside our brains: News, opinions and breaking work.
Smiling young woman wearing a red shirt and black jacket standing outdoors with trees in the background, representing a cheerful and friendly atmosphere.
September 12, 2019

From a Different Point of View

As an intern, the Hydrogen workplace sheds a different light. My point of view is unique—not because I barely surpass five feet, but because the

By Hydrogen
Close-up of a humanoid robot with a smooth white surface, large expressive eyes, and a small mouth, showcasing advanced robotics technology and design.
June 11, 2019

Enough with the robots, already

Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent

By Mary Knight
Two bison engaging in a headbutting contest, showcasing their powerful horns and thick fur, surrounded by a cloud of dust in a natural setting.
June 11, 2019

Playing Nice

The strength of a healthy internal/external agency relationship “Do you have experience working with an in-house team?” is a question I hear almost any time I

By Mary Knight
CES 2019 logo overlaying a vibrant Las Vegas skyline at night, showcasing the iconic Eiffel Tower replica and colorful city lights, highlighting the annual Consumer Electronics Show event.
February 4, 2019

CES Hits Home

The Consumer Electronics Show, known as CES, is the world’s largest gathering place for innovative, game-changing technology attracting 4,500 exhibiting companies, 180,000-plus attendees from more

By Mary Knight
October 29, 2018

Two Events. One Community.

Heritage Bank and Hydrogen partnered to launch Heritage’s new “Branch of the Future” in light of its innovative design and enhanced use of technology—to make

By Mary Knight
Advertising display in a food court promoting a germ-fighting product with the message "Hit germs where it hurts now" and the word "SPLAT!" highlighted.
October 29, 2018

Zigging in a Zag World

One way to make sure your messaging stands out is to look at where the competition is spending their media dollars and look for opportunities

By Hydrogen
Person holding a smartphone displaying a burning piece of paper, symbolizing the clash between digital and physical media. In the background, a blurred computer screen and serene outdoor landscape.
October 29, 2018

5 Media Trends to Know Now

Every quarter, our team at Hydrogen puts together a report on new and emerging media and how they may—or may not—impact our clients. Following are

By Hydrogen
Six craft beer cans from Penobscot Bay Brewery, including White Street Blonde Ale, Half Moon Traditional Stout, Red Flannel Brown Ale, Building IPA, Humble Lager, and Old Factory Whistle Scottish Ale, displayed on a metal surface in Winterport, Maine.
July 27, 2018

Mmmm, new beer packaging

Penobscot Bay Brewery, an award-winning, small batch brewery in the historic village of Winterport, Maine, recently approached Hydrogen to rethink their packaging for a new

By Mary Knight
July 27, 2018

Crabfest

The Northwest is a very special place. It magically combines mountains, water and trees within a truly unique climate that rewards one’s winter patience with

By Hydrogen