April 20, 2018
The Polyclinic, Part Deux
Sequels. Few are as entertaining and creative as the original. But just like the makers of The Godfather Part 2 and Thor: Ragnarok, we took
April 20, 2018
3 Judges. 2 Days. 700 Ads.
People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and
April 20, 2018
10 Years in Social Media. That’s like 70 in Dog Years, Right?
“If you post it, they will come.” Maybe that philosophy worked back when I joined LinkedIn as an “Early Adopter” in March of 2004, but
April 20, 2018
Who do you love?
We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been
April 20, 2018
An Ode from a Millennial in the Workplace
You’re no doubt familiar with the now-tired adage that millennials are ruining everything from napkins to Costco to the Olympics. There are scores of articles
March 9, 2018
Links We Love—March 5th–9th
At Hydrogen, there are always fascinating links flying around the office. We love staying up to date on our favorite subjects, like advertising, graphic design,
February 26, 2018
Why Pinterest will dominate in personalizing social media
It’s prediction season. We’ve been bombarded with them since the start of last December. But, what struck us here at Hydrogen recently, is the prediction
January 16, 2018
Hydrogen’s Holly Jelly Holiday Party
When was the last time you got to "dress down" for your company holiday party? This December, instead of the typical holiday gathering, the folks
January 16, 2018
Launching a Sub-Brand Without Breaking the Bank
Our long-standing health care client, The Polyclinic, came to us with the kind of puzzle we love to solve-how do you create an identity and
January 16, 2018
Big Changes in 2017 That Will Shape Your Marketing in 2018
2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple
January 16, 2018
Hydrogen’s “Labor of Love”
Here at Hydrogen, we believe the power of advertising can make a big difference. That's why working on "Labor of Love" clients is important to
January 16, 2018
Earned Media: Your Reputation is at Stake
When most people think of the term "media," they think of paid advertising. But media can also be earned or owned. Both paid and owned
November 30, 2017
Exhibiting at a Trade Show? Don’t Forget About Marketing’s Role
One of the most effective tactics for B2B marketers is the in-person event. It’s a simple and convenient way to directly target relevant buyers in
November 3, 2017
Podtastic Part V: Listening Hacks
If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app, is
October 31, 2017
A Copywriter’s Guide to Generating Ideas: Halloween Edition
Let me tell you a scary story. A copywriter lies awake in bed at night, spooked by a challenging creative brief. The deadline’s presence looms like
October 20, 2017
The 411 on Emerging Media with Hydrogen’s Media Guru
Media Director Lauren Rose keeps a close eye on trends and innovations in media so she can apply that knowledge to your media plan, and
October 20, 2017
Humor: The ultimate foot in the door.
As a creative, I’ve long known the power of building a meaningful emotional connection between a brand and its audience. Emotions make us (and our
October 12, 2017
Podtastic! Part IV: Who’s Listening?
We live in the golden age of data. From your grocery loyalty card to the apps you use to the shows you watch, there is
September 28, 2017
The Value Agencies Bring To Big Picture Planning
What should you prioritize in your marketing strategy? Do you focus on the short-term gains of a marketing campaign at the expense of big picture
September 27, 2017
Podtastic Part III: Advertising in Podcasts
It’s easy to forget we were once at the mercy of whatever was on the air. Channel surfing for something to watch, scanning the airwaves