September 26, 2017
Finding New Audiences for Established Brands
Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting
September 15, 2017
Podtastic! Part II: Art of the Story
On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was
August 30, 2017
Podtastic! Part I: Why I Love Podcasts
Thank you, Serial. In 2016, you were my first podcast—and gateway drug to my podcast addiction. Serial sucked me in because it was so unlike the
August 25, 2017
Understanding Audiences for Brand Launch Success
Many brands have the how, what, and why down as they prepare for a brand launch but they fall short on the who. At Hydrogen
August 11, 2017
Are you getting the most out of your media plan?
Balance: it’s one of the most important and most difficult things to keep (work/life, anyone?). It’s the key to a great media plan as well—the
August 1, 2017
Does Your Website Offer a Friendly Handshake?
Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake
August 1, 2017
There’s No Such Thing as A Social Media Expert
[This blog post, published on April 10th, discusses how social media continues to change in ways big and small, often seemingly overnight. As proof of
August 1, 2017
Which Came First: The Message or The Medium?
A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the
August 1, 2017
Hydrogen Celebrates its Annual Crabfest
Recently team Hydrogen trekked out to President Tom Scherer’s seaside abode for our annual Crabfest retreat. It was an opportunity for all of us to
July 5, 2017
Relaunch? Refresh? Start by creating a New Narrative for your Brand
There are some things you know you need to change. Your clothes. The litter box. Your mind—sometimes far too often. What about your brand?
June 16, 2017
The Hydrogen Roundup: Episode Three. A little bit of this, a little bit of that.
People find inspiration in all kinds of places. At Hydrogen, sometimes it shows up in our inbox. Here are some of the best links flying
June 15, 2017
Hydrogen Seattle Teams with Heritage Bank to Launch New Website
Puget Sound based Heritage Bank (NASDAQ:HFWA) partnered with Seattle-based advertising agency, Hydrogen, to create a website that offers a friendlier, easier banking experience for both
May 5, 2017
The Hydrogen Roundup: Episode Two. Inspirational procrastination at its best.
We know that inspiration, like hydrogen is pretty much everywhere. Here’s the latest and greatest flying around our place. Man deep fries gnocchi, hilarity ensues Playing hooky
April 10, 2017
There’s No Such Thing As A Social Media Expert
Facebook is dead. The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking
March 13, 2017
What mix of Paid, Earned & Owned generates the most profit for brands?
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic
March 13, 2017
The Persuasive Power of Personality
This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest
March 13, 2017
Fiercely Independent. Together.
When 65 likeminded advertising agencies in 50 countries work together, clients win. Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But
October 12, 2016
Three Things I Wish I’d Known Before Teaching Grown-Ups
I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching
October 12, 2016
The Interactive Storyboard
Imagine describing the way the iPhone works to a room full of people who have never used it before and want to build for it.
October 12, 2016
Happy Birthday, Hydrogen!
This year, Hydrogen celebrates a decade and a half in the biz. Watch out, we’re old enough to get our learner’s permit! A lot has