February 4, 2019
Jumping on the Social Cause Bandwagon
Back when I was a copywriting puppy, I remember sitting across a suit-filled table from the CMO of a very large airline client. His point?...
February 4, 2019
Are Twitter ads targeting you based on your emojis?
In addition to targeting ads based on gender, interests or location, Twitter allows advertisers to target users based on emojis they use in their tweets....
February 4, 2019
Knock, Knock, Your Brand’s Here!
The ability to create a virtual geographic perimeter using GPS or RFID for targeting ads has been around for a long time. But the world...
February 4, 2019
CES Hits Home
The Consumer Electronics Show, known as CES, is the world’s largest gathering place for innovative, game-changing technology attracting 4,500 exhibiting companies, 180,000-plus attendees from more...
January 28, 2019
Social Influencers: Dot Com Déjà vu?
An update to the story. Two documentaries and almost as many years after I posted this story about the Fyre Festival, Hulu and Netflix have stirred...
October 29, 2018
Two Events. One Community.
Heritage Bank and Hydrogen partnered to launch Heritage’s new “Branch of the Future” in light of its innovative design and enhanced use of technology—to make...
October 29, 2018
Harness the Power of the Universe
Imagine your world as little as 10 years ago. WiFi access was sporadic. Banking was done, well, at a bank. And social media was Myspace. But...
October 29, 2018
Zigging in a Zag World
One way to make sure your messaging stands out is to look at where the competition is spending their media dollars and look for opportunities...
October 29, 2018
5 Media Trends to Know Now
Every quarter, our team at Hydrogen puts together a report on new and emerging media and how they may—or may not—impact our clients. Following are...
July 27, 2018
Hydrogen Continues Successful “What’s Your Heritage?” Campaign with Heritage Bank
Hydrogen extends and evolves its signature, long-running campaign “What’s Your Heritage?” with new television and online video for Heritage Bank. The businesses featured include 7...