July 27, 2018
Mmmm, new beer packaging
Penobscot Bay Brewery, an award-winning, small batch brewery in the historic village of Winterport, Maine, recently approached Hydrogen to rethink their packaging for a new...
July 27, 2018
One detail at a time: Overlake Cancer Center
“Cancer is a day-to-day journey of ups and downs, of triumphs and tribulations…” begins the campaign Hydrogen created for the new Overlake Cancer Center in...
July 27, 2018
Geeking out on Built Environment Trends
In June, Hydrogen traveled to both coasts to attend the built environment’s leading annual conferences—American Institute of Architects Conference on Architecture (AIA) in New York...
July 27, 2018
Crabfest
The Northwest is a very special place. It magically combines mountains, water and trees within a truly unique climate that rewards one’s winter patience with...
June 14, 2018
Learn How Social Media Can Transform Customers into Brand Advocates
Welcome to social media — the relationship channel that allows for open dialogue with customers. And while every brand celebrates their likes, shares and emojis,...
April 26, 2018
More than Just a Pretty Face: Judging the Effies
The Effie Awards honor the most effective marketing campaigns in the United States and Canada. Differing from other award shows, they specialize in improving marketing...
April 20, 2018
The Polyclinic, Part Deux
Sequels. Few are as entertaining and creative as the original. But just like the makers of The Godfather Part 2 and Thor: Ragnarok, we took...
April 20, 2018
3 Judges. 2 Days. 700 Ads.
People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and...
April 20, 2018
10 Years in Social Media. That’s like 70 in Dog Years, Right?
“If you post it, they will come.” Maybe that philosophy worked back when I joined LinkedIn as an “Early Adopter” in March of 2004, but...
April 20, 2018
Who do you love?
We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been...