October 7, 2019
Real Wood Turning the Industry Upside Down
Meet LIGNIA® Wood Company. Real wood suitable both inside and out. LIGNIA is Hydrogen’s newest wood product client in the built environment category. In July,...
September 12, 2019
From a Different Point of View
As an intern, the Hydrogen workplace sheds a different light. My point of view is unique—not because I barely surpass five feet, but because the...
June 11, 2019
Enough with the robots, already
Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent...
June 11, 2019
Turn online advertising into offline foot traffic
Nationally recognized Seattle seafood restaurant Elliott’s Oyster House asked Hydrogen to help with a common restaurant challenge: how to attribute online advertising activity to offline...
June 11, 2019
Playing Nice
The strength of a healthy internal/external agency relationship “Do you have experience working with an in-house team?” is a question I hear almost any time I...
February 4, 2019
Jumping on the Social Cause Bandwagon
Back when I was a copywriting puppy, I remember sitting across a suit-filled table from the CMO of a very large airline client. His point?...
February 4, 2019
Are Twitter ads targeting you based on your emojis?
In addition to targeting ads based on gender, interests or location, Twitter allows advertisers to target users based on emojis they use in their tweets....
February 4, 2019
Knock, Knock, Your Brand’s Here!
The ability to create a virtual geographic perimeter using GPS or RFID for targeting ads has been around for a long time. But the world...
February 4, 2019
CES Hits Home
The Consumer Electronics Show, known as CES, is the world’s largest gathering place for innovative, game-changing technology attracting 4,500 exhibiting companies, 180,000-plus attendees from more...
January 28, 2019
Social Influencers: Dot Com Déjà vu?
An update to the story. Two documentaries and almost as many years after I posted this story about the Fyre Festival, Hulu and Netflix have stirred...