October 16, 2019
The Delicate Balance of Emotion and Brand
If you’ve worked beside me for any length of time, you know I am a fierce protector of relevant emotional connections. And while “fierce protector”...
October 7, 2019
Genuinely Genuine Health Care
Quick, who’s the only local health care system in the North Sound? Most locals would probably guess it’s the one with “Everett” in the name....
October 7, 2019
Beyond the Click: A New Way to Measure Digital Ad Performance.
There have always been different ways to measure the success of a digital campaign. Did a user watch a video? Did they click on an...
October 7, 2019
You Had Me at Caffeinated
The Dog Days of Summer were a little cooler here this year at Hydrogen. Because in late July, we partnered with Cascade Ice to create...
October 7, 2019
Real Wood Turning the Industry Upside Down
Meet LIGNIA® Wood Company. Real wood suitable both inside and out. LIGNIA is Hydrogen’s newest wood product client in the built environment category. In July,...
September 12, 2019
From a Different Point of View
As an intern, the Hydrogen workplace sheds a different light. My point of view is unique—not because I barely surpass five feet, but because the...
June 11, 2019
Enough with the robots, already
Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent...
June 11, 2019
Turn online advertising into offline foot traffic
Nationally recognized Seattle seafood restaurant Elliott’s Oyster House asked Hydrogen to help with a common restaurant challenge: how to attribute online advertising activity to offline...
June 11, 2019
Playing Nice
The strength of a healthy internal/external agency relationship “Do you have experience working with an in-house team?” is a question I hear almost any time I...
February 4, 2019
Jumping on the Social Cause Bandwagon
Back when I was a copywriting puppy, I remember sitting across a suit-filled table from the CMO of a very large airline client. His point?...