Mmmm, new beer packaging
Penobscot Bay Brewery, an award-winning, small batch brewery in the historic village of Winterport, Maine, recently approached Hydrogen to rethink their packaging for a new...
Penobscot Bay Brewery, an award-winning, small batch brewery in the historic village of Winterport, Maine, recently approached Hydrogen to rethink their packaging for a new...
“Cancer is a day-to-day journey of ups and downs, of triumphs and tribulations…” begins the campaign Hydrogen created for the new Overlake Cancer Center in...
In June, Hydrogen traveled to both coasts to attend the built environment’s leading annual conferences—American Institute of Architects Conference on Architecture (AIA) in New York...
The Northwest is a very special place. It magically combines mountains, water and trees within a truly unique climate that rewards one’s winter patience with...
Welcome to social media — the relationship channel that allows for open dialogue with customers. And while every brand celebrates their likes, shares and emojis,...
The Effie Awards honor the most effective marketing campaigns in the United States and Canada. Differing from other award shows, they specialize in improving marketing...
Sequels. Few are as entertaining and creative as the original. But just like the makers of The Godfather Part 2 and Thor: Ragnarok, we took...
People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and...
“If you post it, they will come.” Maybe that philosophy worked back when I joined LinkedIn as an “Early Adopter” in March of 2004, but...
We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been...