Nationally recognized Seattle seafood restaurant Elliott’s Oyster House asked Hydrogen to help with a common restaurant challenge: how to attribute online advertising activity to offline...
The strength of a healthy internal/external agency relationship “Do you have experience working with an in-house team?” is a question I hear almost any time I...
Back when I was a copywriting puppy, I remember sitting across a suit-filled table from the CMO of a very large airline client. His point?...
In addition to targeting ads based on gender, interests or location, Twitter allows advertisers to target users based on emojis they use in their tweets....
The ability to create a virtual geographic perimeter using GPS or RFID for targeting ads has been around for a long time. But the world...
The Consumer Electronics Show, known as CES, is the world’s largest gathering place for innovative, game-changing technology attracting 4,500 exhibiting companies, 180,000-plus attendees from more...
An update to the story. Two documentaries and almost as many years after I posted this story about the Fyre Festival, Hulu and Netflix have stirred...
Heritage Bank and Hydrogen partnered to launch Heritage’s new “Branch of the Future” in light of its innovative design and enhanced use of technology—to make...
Imagine your world as little as 10 years ago. WiFi access was sporadic. Banking was done, well, at a bank. And social media was Myspace. But...
One way to make sure your messaging stands out is to look at where the competition is spending their media dollars and look for opportunities...
