August 9, 2021
The New Media Normal: Change
The pandemic changed many of the things we’ve always taken for granted—and media consumption is no exception. In just 16 months, Disney+ surpassed 100 million
February 6, 2020
2020 Super Bowl Ads: Record breaking advertising revenue, social media reactions and… politics?
According to AdWeek.com, Super Bowl 54 likely generated a record-breaking revenue of $435 million from in-game advertising. If you include the pre- and post-game advertising,
October 7, 2019
Beyond the Click: A New Way to Measure Digital Ad Performance.
There have always been different ways to measure the success of a digital campaign. Did a user watch a video? Did they click on an
June 11, 2019
Turn online advertising into offline foot traffic
Nationally recognized Seattle seafood restaurant Elliott’s Oyster House asked Hydrogen to help with a common restaurant challenge: how to attribute online advertising activity to offline
February 4, 2019
Are Twitter ads targeting you based on your emojis?
In addition to targeting ads based on gender, interests or location, Twitter allows advertisers to target users based on emojis they use in their tweets.
February 4, 2019
Knock, Knock, Your Brand’s Here!
The ability to create a virtual geographic perimeter using GPS or RFID for targeting ads has been around for a long time. But the world
October 29, 2018
Zigging in a Zag World
One way to make sure your messaging stands out is to look at where the competition is spending their media dollars and look for opportunities
October 29, 2018
5 Media Trends to Know Now
Every quarter, our team at Hydrogen puts together a report on new and emerging media and how they may—or may not—impact our clients. Following are
April 20, 2018
10 Years in Social Media. That’s like 70 in Dog Years, Right?
“If you post it, they will come.” Maybe that philosophy worked back when I joined LinkedIn as an “Early Adopter” in March of 2004, but
February 26, 2018
Why Pinterest will dominate in personalizing social media
It’s prediction season. We’ve been bombarded with them since the start of last December. But, what struck us here at Hydrogen recently, is the prediction
January 16, 2018
Big Changes in 2017 That Will Shape Your Marketing in 2018
2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple
October 20, 2017
The 411 on Emerging Media with Hydrogen’s Media Guru
Media Director Lauren Rose keeps a close eye on trends and innovations in media so she can apply that knowledge to your media plan, and
August 11, 2017
Are you getting the most out of your media plan?
Balance: it’s one of the most important and most difficult things to keep (work/life, anyone?). It’s the key to a great media plan as well—the
August 1, 2017
Which Came First: The Message or The Medium?
A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the
July 5, 2017
Relaunch? Refresh? Start by creating a New Narrative for your Brand
There are some things you know you need to change. Your clothes. The litter box. Your mind—sometimes far too often. What about your brand?
April 10, 2017
There’s No Such Thing As A Social Media Expert
Facebook is dead. The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking
March 13, 2017
What mix of Paid, Earned & Owned generates the most profit for brands?
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic
June 29, 2016
Going Glocal for 365 by Whole Foods Market
How did we help 365 by Whole Foods Market launch a national brand campaign while creating local buzz around their first brick and mortar? Glocalization,
June 29, 2016
Local Marketing with a Twist
Many brands are trying to stretch their media dollars by doing local marketing. We found a way to do it with a twist: hyperlocal advertising. The
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