Finding New Audiences for Established Brands

Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting as much out of them as you think you are. If you are, then it’s time to turn your attention...

Does Your Website Offer a Friendly Handshake?

By: Hillary Miller, VP, Accounts & Strategy Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake hands, we’re forming an opinion about the other person, whether we’re aware of it...

Which Came First: The Message or The Medium?

By Mary Knight, Partner, Executive Creative Director A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the phrase “the message is the medium” in his book Understanding Media: The Extensions of...

Hydrogen Seattle Teams with Heritage Bank to Launch New Website

Puget Sound based Heritage Bank (NASDAQ:HFWA) partnered with Seattle-based advertising agency, Hydrogen, to create a website that offers a friendlier, easier banking experience for both current and prospective customers. Based on Hydrogen’s digital strategy that incorporated feedback from current customers and employees, the site (heritagebanknw.com) features...

There’s No Such Thing As A Social Media Expert

by: Matt Swecker, Copywriter Facebook is dead. The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking for (friends, dating, anything I can get), political views, even screen name. As an incoming freshman at...

What mix of Paid, Earned & Owned generates the most profit for brands?

by Hillary Miller, VP, Account Strategy Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, email) is best? What ratio of working...

Are You Getting the Most from Your Digital Video?

by Rick Peterson, Co-Founder One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts, you get the instant gratification of knowing what’s working and what’s not. But the truth is, there’s...

The Interactive Storyboard

by Brian McCartney, Senior Designer Imagine describing the way the iPhone works to a room full of people who have never used it before and want to build for it. Start with something as basic as the swipe-to-unlock feature. Tempted to draw some pictures, right? In...

Avoid these Pandora pitfalls

By Hillary Miller, VP, Account Strategist Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any other radio station (broadcast and streaming) among adults ages 25-54. Most listeners (96%) don’t pay for...

Finding Hydrogen: An SEO love story.

By Rick Peterson, Co-Founder If you search online for “top Seattle advertising agencies” you’ll notice Hydrogen pops up on page one among the top 10 listings. That wasn’t the case six months ago. Even though we significantly expanded our digital presence with a more focused point-of-view...