Finding New Audiences for Established Brands

Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting as much out of them...

Which Came First: The Message or The Medium?

By Mary Knight, Partner, Executive Creative Director A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined...

There’s No Such Thing As A Social Media Expert

by: Matt Swecker, Copywriter Facebook is dead. The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking for (friends,...

Are You Getting the Most from Your Digital Video?

by Rick Peterson, Co-Founder One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts, you get...

The Interactive Storyboard

by Brian McCartney, Senior Designer Imagine describing the way the iPhone works to a room full of people who have never used it before and want to build for it. Start...

Avoid these Pandora pitfalls

By Hillary Miller, VP, Account Strategist Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any...

Finding Hydrogen: An SEO love story.

By Rick Peterson, Co-Founder If you search online for “top Seattle advertising agencies” you’ll notice Hydrogen pops up on page one among the top 10 listings. That wasn’t the case six...