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Digital Archives | Hydrogen Advertising

13 Mar '17

What mix of Paid, Earned & Owned generates the most profit for brands?

by Hillary Miller, VP, Account Strategy

Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, … Read More

12 Oct '16

Are You Getting the Most from Your Digital Video?

by Rick Peterson, President

One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts, you get the instant gratification of knowing what’s working and … Read More

12 Oct '16

The Interactive Storyboard

by Brian McCartney, Senior Designer

Imagine describing the way the iPhone works to a room full of people who have never used it before and want to build for it. Start with something as basic as the swipe-to-unlock feature. … Read More

15 Mar '16

Avoid these Pandora pitfalls

By Hillary Miller, VP, Account Strategist

Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any other radio station (broadcast and streaming) among adults … Read More

15 Mar '16

Finding Hydrogen: An SEO love story.

By Rick Peterson, President

If you search online for “top Seattle advertising agencies” you’ll notice Hydrogen pops up on page one among the top 10 listings. That wasn’t the case six months ago. Even though we significantly expanded our digital … Read More

17 Nov '15

Is content blocking sending banner ads the way of the dinosaurs?

By Brian McCartney, Senior Digital Designer

Will Apple’s announcement of ad-blocking extensions for iOS 9 an OS X mean the death of the banner ad as we know it? Because these extensions will allow developers to block cookies, images, … Read More