A highly accomplished accounting professional with experience across several industries including engineering, tech, architecture and more recently, marketing services, Jenny Dorey brings her leadership, critical
Last night, agency co-owners Mary Knight and Michael McGrath “rounded the bases” at T-Mobile Park to accept Hydrogen’s award as number 18 in the small
This month marks the announcement of the new Board of Directors for Worldwide Partners (WPI), a global network of independent marketing agencies. Hydrogen President, Mary
Recently, Hydrogen President Mary Knight had the honor of being interviewed on Own It’s podcast to share her experience navigating a career in advertising through
Today Hydrogen announces the new leadership team of Mary Knight, Michael McGrath, and Hillary Miller. Knight will serve as President and co-owner of Hydrogen. The role
It’s that time of the year again where every streaming service releases their library of horror movies for us to watch again with our favorite
Hydrogen Seattle has added senior strength to their rapidly growing team with the addition of Colby Naiker as Account Supervisor. She brings a wealth of experience
To support the rapidly growing Media and Project Management team, Hydrogen has added Yuleeka Hayashi in the newly created Media Coordinator/Project Manager role. A recent graduate
FOR IMMEDIATE RELEASE Agency veteran Jason Gearhart, who joined Hydrogen in 2021, has been promoted to Director of Account Management at Hydrogen Advertising. Before joining the team
For Immediate Release Hydrogen Advertising announces new leadership in both the account and media teams. Jason Gearhart joins as Senior Account Director and Greg Tamura as
Most younger adults have heard of Planned Parenthood but may not know if it’s right for them. Hydrogen partnered with Planned Parenthood to leverage strategic
Coming off a successful rebrand for Penobscot Bay Brewery that visually tied their line of products together and provided a much-needed presence on shelf, their
The pandemic changed many of the things we’ve always taken for granted—and media consumption is no exception. In just 16 months, Disney+ surpassed 100 million
Several years back, I wrote a few blog posts about the blossoming podcast landscape and the implications for advertisers. In the ensuing years, it’s only
What do you get when you take the detour around the West Seattle Bridge, ride a ferry and drive down what feels like the world’s
Truck drivers spend an average of 300 days on the road each year. So no group is better equipped to tell engineers and designers what
Safety, for obvious reasons, is a word that’s at the top of most people’s minds right now. But it has long been on the minds
Social media has been growing faster than ever—with new services and new features (including many copied from other services, like when Instagram Stories copied from
We’re thrilled to announce the addition of two savvy marketing pros to our team: Senior Account Director, Noelle Daly-Jones and Laura Burke, Director of Account
This year’s pandemic and subsequent shutdown have forced us to rethink everything. From business meetings to family gatherings to eating in restaurants, to yes, visiting
With business travel curtailed and budgets working harder than ever, chances are you’ve already attended, or found your business a sponsor of, the must-attend events of
Internet and map search is how most people find services or businesses they’re looking for, but many small businesses don’t show up, why is that?
Hydrogen is proud to announce that Partner and Executive Creative Director, Mary Knight, has been named the 2020 Silver Medal Award winner by the American
The Effie Awards is a celebration of creative and effective advertising that reinforces teamwork between agency, client and researchers. It is regarded as the most significant award in the
After 2020, we’ll never take paper towels for granted again. In the early days of the pandemic, in the midst of the fear and uncertainty, many
Hydrogen Remote has been working full-time for our clients since the middle of March. Since then, we have created websites, videos, strategic and media plans,
There is considerable anecdotal evidence to help explore the ways consumers’ search habits evolve over time, but one way to more accurately measure those changes
Hydrogen captured our skill, camaraderie and hard-work ethic in a big idea that separates us from the “Big Names” in the forensic accounting space. Our
According to AdWeek.com, Super Bowl 54 likely generated a record-breaking revenue of $435 million from in-game advertising. If you include the pre- and post-game advertising,
If you’ve worked beside me for any length of time, you know I am a fierce protector of relevant emotional connections. And while “fierce protector”
Quick, who’s the only local health care system in the North Sound? Most locals would probably guess it’s the one with “Everett” in the name.
There have always been different ways to measure the success of a digital campaign. Did a user watch a video? Did they click on an
The Dog Days of Summer were a little cooler here this year at Hydrogen. Because in late July, we partnered with Cascade Ice to create
Meet LIGNIA® Wood Company. Real wood suitable both inside and out. LIGNIA is Hydrogen’s newest wood product client in the built environment category. In July,
As an intern, the Hydrogen workplace sheds a different light. My point of view is unique—not because I barely surpass five feet, but because the
Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent
Nationally recognized Seattle seafood restaurant Elliott’s Oyster House asked Hydrogen to help with a common restaurant challenge: how to attribute online advertising activity to offline
The strength of a healthy internal/external agency relationship “Do you have experience working with an in-house team?” is a question I hear almost any time I
Back when I was a copywriting puppy, I remember sitting across a suit-filled table from the CMO of a very large airline client. His point?
In addition to targeting ads based on gender, interests or location, Twitter allows advertisers to target users based on emojis they use in their tweets.
The ability to create a virtual geographic perimeter using GPS or RFID for targeting ads has been around for a long time. But the world
The Consumer Electronics Show, known as CES, is the world’s largest gathering place for innovative, game-changing technology attracting 4,500 exhibiting companies, 180,000-plus attendees from more
An update to the story. Two documentaries and almost as many years after I posted this story about the Fyre Festival, Hulu and Netflix have stirred
Heritage Bank and Hydrogen partnered to launch Heritage’s new “Branch of the Future” in light of its innovative design and enhanced use of technology—to make
Imagine your world as little as 10 years ago. WiFi access was sporadic. Banking was done, well, at a bank. And social media was Myspace. But
One way to make sure your messaging stands out is to look at where the competition is spending their media dollars and look for opportunities
Every quarter, our team at Hydrogen puts together a report on new and emerging media and how they may—or may not—impact our clients. Following are
Hydrogen extends and evolves its signature, long-running campaign “What’s Your Heritage?” with new television and online video for Heritage Bank. The businesses featured include 7
Penobscot Bay Brewery, an award-winning, small batch brewery in the historic village of Winterport, Maine, recently approached Hydrogen to rethink their packaging for a new
“Cancer is a day-to-day journey of ups and downs, of triumphs and tribulations…” begins the campaign Hydrogen created for the new Overlake Cancer Center in
The Northwest is a very special place. It magically combines mountains, water and trees within a truly unique climate that rewards one’s winter patience with
Welcome to social media — the relationship channel that allows for open dialogue with customers. And while every brand celebrates their likes, shares and emojis,
The Effie Awards honor the most effective marketing campaigns in the United States and Canada. Differing from other award shows, they specialize in improving marketing
Sequels. Few are as entertaining and creative as the original. But just like the makers of The Godfather Part 2 and Thor: Ragnarok, we took
People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and
“If you post it, they will come.” Maybe that philosophy worked back when I joined LinkedIn as an “Early Adopter” in March of 2004, but
We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been
You’re no doubt familiar with the now-tired adage that millennials are ruining everything from napkins to Costco to the Olympics. There are scores of articles
At Hydrogen, there are always fascinating links flying around the office. We love staying up to date on our favorite subjects, like advertising, graphic design,
It’s prediction season. We’ve been bombarded with them since the start of last December. But, what struck us here at Hydrogen recently, is the prediction
When was the last time you got to "dress down" for your company holiday party? This December, instead of the typical holiday gathering, the folks
Our long-standing health care client, The Polyclinic, came to us with the kind of puzzle we love to solve-how do you create an identity and
2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple
Here at Hydrogen, we believe the power of advertising can make a big difference. That's why working on "Labor of Love" clients is important to
When most people think of the term "media," they think of paid advertising. But media can also be earned or owned. Both paid and owned
One of the most effective tactics for B2B marketers is the in-person event. It’s a simple and convenient way to directly target relevant buyers in
If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app, is
Let me tell you a scary story. A copywriter lies awake in bed at night, spooked by a challenging creative brief. The deadline’s presence looms like
Media Director Lauren Rose keeps a close eye on trends and innovations in media so she can apply that knowledge to your media plan, and
As a creative, I’ve long known the power of building a meaningful emotional connection between a brand and its audience. Emotions make us (and our
We live in the golden age of data. From your grocery loyalty card to the apps you use to the shows you watch, there is
What should you prioritize in your marketing strategy? Do you focus on the short-term gains of a marketing campaign at the expense of big picture
It’s easy to forget we were once at the mercy of whatever was on the air. Channel surfing for something to watch, scanning the airwaves
Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting
On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was
Thank you, Serial. In 2016, you were my first podcast—and gateway drug to my podcast addiction. Serial sucked me in because it was so unlike the
Many brands have the how, what, and why down as they prepare for a brand launch but they fall short on the who. At Hydrogen
Balance: it’s one of the most important and most difficult things to keep (work/life, anyone?). It’s the key to a great media plan as well—the
Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake
[This blog post, published on April 10th, discusses how social media continues to change in ways big and small, often seemingly overnight. As proof of
A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the
Recently team Hydrogen trekked out to President Tom Scherer’s seaside abode for our annual Crabfest retreat. It was an opportunity for all of us to
There are some things you know you need to change. Your clothes. The litter box. Your mind—sometimes far too often. What about your brand?
People find inspiration in all kinds of places. At Hydrogen, sometimes it shows up in our inbox. Here are some of the best links flying
Puget Sound based Heritage Bank (NASDAQ:HFWA) partnered with Seattle-based advertising agency, Hydrogen, to create a website that offers a friendlier, easier banking experience for both
We know that inspiration, like hydrogen is pretty much everywhere. Here’s the latest and greatest flying around our place. Man deep fries gnocchi, hilarity ensues Playing hooky
Facebook is dead. The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic
This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest
When 65 likeminded advertising agencies in 50 countries work together, clients win. Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But
I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching
Imagine describing the way the iPhone works to a room full of people who have never used it before and want to build for it.
This year, Hydrogen celebrates a decade and a half in the biz. Watch out, we’re old enough to get our learner’s permit! A lot has
When a beloved brand introduces change, everyone has an opinion. The highly anticipated launch of Whole Foods Market’s new brand, 365 by Whole Foods Market,
How did we help 365 by Whole Foods Market launch a national brand campaign while creating local buzz around their first brick and mortar? Glocalization,
Many brands are trying to stretch their media dollars by doing local marketing. We found a way to do it with a twist: hyperlocal advertising. The
Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any
“Life is hard. After all, it kills you.” – Katharine Hepburn Ok, we’re not talking literal life and death here. But done wrong, your content strategy
Hydrogen Advertising today announces the launch of a new brand position and campaign for client, Windermere Real Estate. The campaign, titled “Your Story is Our
Eastern Washington winemaker Ben Moffett of Wawawai Canyon Winery is partnering with Hydrogen Advertising in Seattle to help launch the family’s new Artemis label of
