February 10, 2025
Thoughts on AI
Well, it’s here. Whether we want it to be or not, AI has officially become part of the creative process. Like many of my creative
August 9, 2021
Podcasting: 2021
Several years back, I wrote a few blog posts about the blossoming podcast landscape and the implications for advertisers. In the ensuing years, it’s only
March 10, 2021
Fasten your seatbelts. Hydrogen Launches Kenworth’s Next Generation Truck.
Truck drivers spend an average of 300 days on the road each year. So no group is better equipped to tell engineers and designers what
March 10, 2021
What’s up in Social?
Social media has been growing faster than ever—with new services and new features (including many copied from other services, like when Instagram Stories copied from
November 16, 2020
SEO Hint for Small and Location-Based Businesses
Internet and map search is how most people find services or businesses they’re looking for, but many small businesses don’t show up, why is that?
May 12, 2020
Recent Google trends highlight opportunities for brands
There is considerable anecdotal evidence to help explore the ways consumers’ search habits evolve over time, but one way to more accurately measure those changes
June 11, 2019
Enough with the robots, already
Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent
April 20, 2018
10 Years in Social Media. That’s like 70 in Dog Years, Right?
“If you post it, they will come.” Maybe that philosophy worked back when I joined LinkedIn as an “Early Adopter” in March of 2004, but
February 26, 2018
Why Pinterest will dominate in personalizing social media
It’s prediction season. We’ve been bombarded with them since the start of last December. But, what struck us here at Hydrogen recently, is the prediction
January 16, 2018
Big Changes in 2017 That Will Shape Your Marketing in 2018
2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple
September 26, 2017
Finding New Audiences for Established Brands
Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting
August 1, 2017
Does Your Website Offer a Friendly Handshake?
Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake
August 1, 2017
Which Came First: The Message or The Medium?
A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the
June 15, 2017
Hydrogen Seattle Teams with Heritage Bank to Launch New Website
Puget Sound based Heritage Bank (NASDAQ:HFWA) partnered with Seattle-based advertising agency, Hydrogen, to create a website that offers a friendlier, easier banking experience for both
April 10, 2017
There’s No Such Thing As A Social Media Expert
Facebook is dead. The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking
March 13, 2017
What mix of Paid, Earned & Owned generates the most profit for brands?
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic
October 12, 2016
The Interactive Storyboard
Imagine describing the way the iPhone works to a room full of people who have never used it before and want to build for it.
March 15, 2016
Avoid these Pandora pitfalls
Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any
September 10, 2015
Hydrogen Advertising Highlights “Empathetic Expertise” in New Campaign for Windermere Real Estate
Hydrogen Advertising today announces the launch of a new brand position and campaign for client, Windermere Real Estate. The campaign, titled “Your Story is Our
June 12, 2015
Hydrogen Seattle Teams with Heritage Bank for New Advertising Rally and Campaign
Puget Sound based Heritage Bank (NASDAQ:HFWA) is launching a new multimedia advertising campaign this week to highlight its business banking prowess. The integrated campaign rallies both
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