Podcasting: 2021
Several years back, I wrote a few blog posts about the blossoming podcast landscape and the implications for advertisers. In the ensuing years, it’s only...
Several years back, I wrote a few blog posts about the blossoming podcast landscape and the implications for advertisers. In the ensuing years, it’s only...
Truck drivers spend an average of 300 days on the road each year. So no group is better equipped to tell engineers and designers what...
Social media has been growing faster than ever—with new services and new features (including many copied from other services, like when Instagram Stories copied from...
Internet and map search is how most people find services or businesses they’re looking for, but many small businesses don’t show up, why is that?...
There is considerable anecdotal evidence to help explore the ways consumers’ search habits evolve over time, but one way to more accurately measure those changes...
Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent...
“If you post it, they will come.” Maybe that philosophy worked back when I joined LinkedIn as an “Early Adopter” in March of 2004, but...
It’s prediction season. We’ve been bombarded with them since the start of last December. But, what struck us here at Hydrogen recently, is the prediction...
2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple...
Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting...
Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake...
A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the...
Puget Sound based Heritage Bank (NASDAQ:HFWA) partnered with Seattle-based advertising agency, Hydrogen, to create a website that offers a friendlier, easier banking experience for both...
Facebook is dead. The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking...
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic...
Imagine describing the way the iPhone works to a room full of people who have never used it before and want to build for it....
Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any...
Hydrogen Advertising today announces the launch of a new brand position and campaign for client, Windermere Real Estate. The campaign, titled “Your Story is Our...
Puget Sound based Heritage Bank (NASDAQ:HFWA) is launching a new multimedia advertising campaign this week to highlight its business banking prowess. The integrated campaign rallies both...