Podcasting: 2021

Several years back, I wrote a few blog posts about the blossoming podcast landscape and the implications for advertisers. In the ensuing years, it’s only...

What’s up in Social?

Social media has been growing faster than ever—with new services and new features (including many copied from other services, like when Instagram Stories copied from...

Enough with the robots, already

Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent...

Avoid these Pandora pitfalls

Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any...