August 9, 2021
Podcasting: 2021
Several years back, I wrote a few blog posts about the blossoming podcast landscape and the implications for advertisers. In the ensuing years, it’s only
August 9, 2021
Crabfest!
What do you get when you take the detour around the West Seattle Bridge, ride a ferry and drive down what feels like the world’s
March 10, 2021
Fasten your seatbelts. Hydrogen Launches Kenworth’s Next Generation Truck.
Truck drivers spend an average of 300 days on the road each year. So no group is better equipped to tell engineers and designers what
March 10, 2021
Simplifying the Complex: A B2B Story
Safety, for obvious reasons, is a word that’s at the top of most people’s minds right now. But it has long been on the minds
March 10, 2021
What’s up in Social?
Social media has been growing faster than ever—with new services and new features (including many copied from other services, like when Instagram Stories copied from
March 10, 2021
Hydrogen’s Growing Business and Brainpower
We’re thrilled to announce the addition of two savvy marketing pros to our team: Senior Account Director, Noelle Daly-Jones and Laura Burke, Director of Account
November 16, 2020
Camera-ready Healthcare
This year’s pandemic and subsequent shutdown have forced us to rethink everything. From business meetings to family gatherings to eating in restaurants, to yes, visiting
November 16, 2020
Virtual Conferencing: No Hotel Room Required
With business travel curtailed and budgets working harder than ever, chances are you’ve already attended, or found your business a sponsor of, the must-attend events of
November 16, 2020
SEO Hint for Small and Location-Based Businesses
Internet and map search is how most people find services or businesses they’re looking for, but many small businesses don’t show up, why is that?
November 16, 2020
Knight wins prestigious 2020 AAF Silver Medal Award
Hydrogen is proud to announce that Partner and Executive Creative Director, Mary Knight, has been named the 2020 Silver Medal Award winner by the American
July 21, 2020
A Strategist, a Marketer and a Creative Director Walked Into Amazon…
The Effie Awards is a celebration of creative and effective advertising that reinforces teamwork between agency, client and researchers. It is regarded as the most significant award in the
July 21, 2020
Working Forests, Wood Products and Paper Towels
After 2020, we’ll never take paper towels for granted again. In the early days of the pandemic, in the midst of the fear and uncertainty, many
July 12, 2020
Instead of Commuting…
Hydrogen Remote has been working full-time for our clients since the middle of March. Since then, we have created websites, videos, strategic and media plans,
May 12, 2020
Recent Google trends highlight opportunities for brands
There is considerable anecdotal evidence to help explore the ways consumers’ search habits evolve over time, but one way to more accurately measure those changes
April 20, 2020
Branding David in the Goliath World of Accounting Firms
Hydrogen captured our skill, camaraderie and hard-work ethic in a big idea that separates us from the “Big Names” in the forensic accounting space. Our
February 6, 2020
2020 Super Bowl Ads: Record breaking advertising revenue, social media reactions and… politics?
According to AdWeek.com, Super Bowl 54 likely generated a record-breaking revenue of $435 million from in-game advertising. If you include the pre- and post-game advertising,
October 16, 2019
The Delicate Balance of Emotion and Brand
If you’ve worked beside me for any length of time, you know I am a fierce protector of relevant emotional connections. And while “fierce protector”
October 7, 2019
Genuinely Genuine Health Care
Quick, who’s the only local health care system in the North Sound? Most locals would probably guess it’s the one with “Everett” in the name.
October 7, 2019
Beyond the Click: A New Way to Measure Digital Ad Performance.
There have always been different ways to measure the success of a digital campaign. Did a user watch a video? Did they click on an
October 7, 2019
You Had Me at Caffeinated
The Dog Days of Summer were a little cooler here this year at Hydrogen. Because in late July, we partnered with Cascade Ice to create