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Opinion Archives | Hydrogen Advertising

13 Mar '17

What mix of Paid, Earned & Owned generates the most profit for brands?

by Hillary Miller, VP, Account Strategy

Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, … Read More

13 Mar '17

An interview with our own

by Matt Swecker, Copywriter and Sydney Fullerton, Project Manager

Lessons learned growing an Instagram following

Project Manager Sydney Fullerton is the force that keeps things running smoothly around Hydrogen, but when she’s not at the office keeping us all … Read More

14 Nov '16

Four Things I Learned During My First Month as a Copywriter Intern

by Matt Swecker, Copywriter

As soon as I hung up my white lab coat and dove head-first into the pursuit of a career in copywriting (with a skeleton of a portfolio), I became a full-time networker. Classmates in Copywriting … Read More

12 Oct '16

Three Things I Wish I’d Known Before Teaching Grown-Ups

by Hillary Miller, VP of Strategy

I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching courses at the School of Visual Concepts … Read More

12 Oct '16

The Interactive Storyboard

by Brian McCartney, Senior Designer

Imagine describing the way the iPhone works to a room full of people who have never used it before and want to build for it. Start with something as basic as the swipe-to-unlock feature. … Read More

29 Jun '16

How Strong is Your Brand’s Handshake?

(And Four Easy Ways to Strengthen It)

By Rick Peterson, President

A strong and authentic handshake is one of the simplest ways to make a good first impression. It’s true between people—it’s also true in advertising.

In marketing, we … Read More