Links We Love—March 5th–9th
At Hydrogen, there are always fascinating links flying around the office. We love staying up to date on our favorite subjects, like advertising, graphic design,...
At Hydrogen, there are always fascinating links flying around the office. We love staying up to date on our favorite subjects, like advertising, graphic design,...
It’s prediction season. We’ve been bombarded with them since the start of last December. But, what struck us here at Hydrogen recently, is the prediction...
2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple...
When most people think of the term "media," they think of paid advertising. But media can also be earned or owned. Both paid and owned...
One of the most effective tactics for B2B marketers is the in-person event. It’s a simple and convenient way to directly target relevant buyers in...
If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app,...
Let me tell you a scary story. A copywriter lies awake in bed at night, spooked by a challenging creative brief. The deadline’s presence looms like...
Media Director Lauren Rose keeps a close eye on trends and innovations in media so she can apply that knowledge to your media plan, and...
As a creative, I’ve long known the power of building a meaningful emotional connection between a brand and its audience. Emotions make us (and our...
We live in the golden age of data. From your grocery loyalty card to the apps you use to the shows you watch, there is...