April 26, 2018
More than Just a Pretty Face: Judging the Effies
The Effie Awards honor the most effective marketing campaigns in the United States and Canada. Differing from other award shows, they specialize in improving marketing...
April 20, 2018
3 Judges. 2 Days. 700 Ads.
People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and...
April 20, 2018
Who do you love?
We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been...
April 20, 2018
An Ode from a Millennial in the Workplace
You’re no doubt familiar with the now-tired adage that millennials are ruining everything from napkins to Costco to the Olympics. There are scores of articles...
March 9, 2018
Links We Love—March 5th–9th
At Hydrogen, there are always fascinating links flying around the office. We love staying up to date on our favorite subjects, like advertising, graphic design,...
February 26, 2018
Why Pinterest will dominate in personalizing social media
It’s prediction season. We’ve been bombarded with them since the start of last December. But, what struck us here at Hydrogen recently, is the prediction...
January 16, 2018
Big Changes in 2017 That Will Shape Your Marketing in 2018
2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple...
January 16, 2018
Earned Media: Your Reputation is at Stake
When most people think of the term "media," they think of paid advertising. But media can also be earned or owned. Both paid and owned...
November 30, 2017
Exhibiting at a Trade Show? Don’t Forget About Marketing’s Role
One of the most effective tactics for B2B marketers is the in-person event. It’s a simple and convenient way to directly target relevant buyers in...
November 3, 2017
Podtastic Part V: Listening Hacks
If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app,...