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Opinion Archives | Hydrogen Advertising

18 Jul '17

Does it pay to share the big picture with your ad agency?

By Mary Knight, Partner/Executive Creative Director

It’s a balance you face every day. Do you coordinate the efforts of various marketing partners and assign everyone their little slice to save budget and conserve resources? Or do you pull your … Read More

05 Jul '17

Relaunch? Refresh? Start by creating a New Narrative for your Brand

There are some things you know you need to change. Your clothes. The litter box. Your mind—sometimes far too often. What about your brand? Do you know when to change your brand message? More important, if you know you … Read More

16 Jun '17

The Hydrogen Roundup: Episode Three. A little bit of this, a little bit of that.

People find inspiration in all kinds of places. At Hydrogen, sometimes it shows up in our inbox. Here are some of the best links flying around our office.

All-natural, organic fireworks. Ooo! Ahh!

For all you media geeks … Read More

10 Apr '17

There’s No Such Thing As A Social Media Expert

by: Matt Swecker, Copywriter

Facebook is dead. 

The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking for (friends, dating, anything I can get), political views, … Read More

03 Apr '17

A Yogic Mindset

by: Sydney Fullerton, Project Manager

On paper, there’s not much that puts yoga and me in the same room. Yoga originated in ancient India and has a Sanskrit vocabulary. I was born and raised in the Pacific Northwest, have … Read More

13 Mar '17

What mix of Paid, Earned & Owned generates the most profit for brands?

by Hillary Miller, VP, Account Strategy

Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, … Read More