Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting as much out of them as you think you are. If you are, then it’s time to turn your attention...
by Hillary Miller On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was so realistic it caused a widespread panic until Welles himself went on air to do damage control and...
Many brands have the how, what, and why down as they prepare for a brand launch but they fall short on the who. At Hydrogen Advertising, we help our clients understand their audiences to drive brand launch success. Do you know who your audiences really are?...
Balance: it’s one of the most important and most difficult things to keep (work/life, anyone?). It’s the key to a great media plan as well—the right balance of efficiency and effectiveness means allocating your media dollars into just the right places to reach the people...
By: Hillary Miller, VP, Accounts & Strategy Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake hands, we’re forming an opinion about the other person, whether we’re aware of it...
[This blog post, published on April 10th, discusses how social media continues to change in ways big and small, often seemingly overnight. As proof of concept, we’ve highlighted some of the biggest changes to social media since the publish date.] Facebook is dead. The Facebook that once...
By Mary Knight, Partner, Executive Creative Director A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the phrase “the message is the medium” in his book Understanding Media: The Extensions of...
A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin? As experts in launching new brands for clients, we know the simplest approach is the best approach. This is Hydrogen's motto. A meaningful, simple message in all the...
There are some things you know you need to change. Your clothes. The litter box. Your mind—sometimes far too often. What about your brand? Do you know when to change your brand message? More important, if you know you need a change, how much...
People find inspiration in all kinds of places. At Hydrogen, sometimes it shows up in our inbox. Here are some of the best links flying around our office. All-natural, organic fireworks. Ooo! Ahh! For all you media geeks out there. A flow chart that shows you which chart...