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Opinion Archives | Hydrogen Advertising

10 Apr '17

There’s No Such Thing As A Social Media Expert

by: Matt Swecker, Copywriter

Facebook is dead. 

The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking for (friends, dating, anything I can get), political views, … Read More

03 Apr '17

A Yogic Mindset

by: Sydney Fullerton, Project Manager

On paper, there’s not much that puts yoga and me in the same room. Yoga originated in ancient India and has a Sanskrit vocabulary. I was born and raised in the Pacific Northwest, have … Read More

13 Mar '17

What mix of Paid, Earned & Owned generates the most profit for brands?

by Hillary Miller, VP, Account Strategy

Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, … Read More

13 Mar '17

An interview with our own

by Matt Swecker, Copywriter and Sydney Fullerton, Project Manager

Lessons learned growing an Instagram following

Project Manager Sydney Fullerton is the force that keeps things running smoothly around Hydrogen, but when she’s not at the office keeping us all … Read More

14 Nov '16

Four Things I Learned During My First Month as a Copywriter Intern

by Matt Swecker, Copywriter

As soon as I hung up my white lab coat and dove head-first into the pursuit of a career in copywriting (with a skeleton of a portfolio), I became a full-time networker. Classmates in Copywriting … Read More

12 Oct '16

Three Things I Wish I’d Known Before Teaching Grown-Ups

by Hillary Miller, VP of Strategy

I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching courses at the School of Visual Concepts … Read More